We are committed to unify Hong Kong’s vegetables, fruits, pork, poultry and seafood products under one certified brand, setting clear production standards and traceability systems to ensure safety, lower carbon emissions and maintain exceptional quality.
To align with the "Blueprint for the Sustainable Development of Agriculture and Fisheries", the Agriculture, Fisheries and Conservation Department (AFCD) in Hong Kong is launching a new unified brand for local fishery and agricultural products in mid-2026. This initiative will work in tandem with certification, testing, and traceability mechanisms. It aims to raise product awareness by offering the public safe, high-quality, and reduced-carbon choices, thereby enhancing market competitiveness and increasing the income of fishers and farmers.
Every “Hong Kong Harvest” product adheres to rigorous standards. By bridging the gap between producers and consumers, we aim to make “local flavour” a symbol of trust, safety and superior quality.
Choosing local means shorter transport distances and lower carbon emissions. We promote the “Eat Local” concept to reduce our carbon footprint while safeguarding the vitality of Hong Kong’s local ecosystems.
Delivering Hong Kong's Finest Flavors, Join Us in Supporting Local Products!
Hong Kong Harvest Mascots
In bustling Hong Kong, where land meets sea, two beloved mascots have brought fresh energy and inspiration to the local fishing and agricultural industries...
Foodie Boy
Possesses in-depth knowledge of local agricultural products and a strong commitment to sustainable agriculture.
Help us to discover Hong Kong's fishery and farming rich heritage, and the importance of supporting local producers!
Foodie Dragon
Represented by a little elf, the spirit of the locals is one of curiosity and eagerness to explore every corner of Hong Kong.
Encourage everyone to appreciate local fishery and agricultural products, and inspire pride in our local cuisine!
This dynamic duo embarks together on a thrilling journey exploring local ingredient treasures!
Join them now on this journey to discover the endless charm of Hong Kong's fishery and agriculture industry!
Hong Kong Harvest Logo
The Hong Kong Harvest logo embodies our unwavering dedication to sustainable farming and fishing with every crafted detail
The circular design symbolises the infinite cycle of nature. It also reflects our established local certification and traceability system for fisheries and agricultural products, ensuring that all certified items are locally produced and meet rigorous quality standards.
The dual imagery of fish and leaves highlights the close interdependence between agriculture and fisheries in Hong Kong. The blue eyes symbolise the community’s perception and awareness of fresh products, thereby strengthening trust in traceability models.
Mission and Goals
Mission
Establish a certification, testing, and traceability system designed for local fishery and agricultural products to ensure that participating fishers and farmers adhere to production standards and methods established by the AFCD, meeting food safety indices and testing requirements.
Establish production standards, certification, and traceability systems to ensure product safety, carbon reduction, and premium quality.
-- Hong Kong Harvest
Goals
Enhance market competitiveness for local fishery and agricultural products
Promote sustainable development for local fishery and agriculture
Encourage more wholesalers, retailers, food processors, hotels, and catering businesses to adopt local fishery and agricultural products
Support Local
Fresh Harvest
Sustainable Development
Community Connection
Corporate Sustainability
Carbon Footprint
Positive Impact
